Experience Design Framework

  Companies must understand and misapply design processes despite abundantly available research about how to do design well. Above all, they should conduct design efforts in three spaces: the problem space, the solution space, and the implementation space. And they need the expertise of design professionals to guide these efforts — selecting the right methods and modes of thinking, especially to encourage divergence or convergence and to ignite creativity.

Why do people buy from you?

Who are you designing for? 

What is the problem you’re solving? 

How do you deliver your purpose?


Tell what's the value for the
customer for this feature.

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Write what the customer would like to know,
not what you want to show.

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A small explanation of this great
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